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True Rivalry was built by sports fans. So we take pride in not being a voice/branch of the leagues but rather an apparel company devoted entirely TO YOU, THE FANS.

We've stood by you during the lockout and were one of the only apparel companies that tried to give you a voice with tees demanding "BRING BACK OUR GAME."

So, whether you're upset or excited, OUR GAME IS BACK. So come help us help you cheer on your team or hate their rival! 

Jason Portnoy
Jason Portnoy


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